E-commerce Testing Checklist for Every E-Commerce Business
In the times when a lot of online stores have come up, it is quite challenging for retailers to attract customers better than competitors. It is not enough to just create intelligent products and keep up with the trends in the industry. It is also vital to keep the e-commerce website in its highest health to provide a fantastically smooth shopping experience.
Do you know that for every second your website takes time to load, the cart abandonment rate increases by 7%? In the world of e-commerce, every second is money and every small action you think insignificant can cost you thousands of dollars. And, a small slag on your part means pushing your customers yourself to the gates of your competitors.
To make sure that every single detail on the e-commerce website is working as intended without any flaws, regularly testing your e-commerce website is vital. Either you can test your eCommerce website by yourself or hire a Magento eCommerce Development Company to do it. Let’s go through a checklist.
Fool-Proofing the Shopping Cart and Checkout Experience
In a recent analysis by Baymard on Cart Abandonment Statistics in the US, 1 out of 4 people abandons the shopping cart because it was a too long or complicated checkout process. 17% of the people abandoned the shopping cart because the website crashed or had errors.
Errors in the shopping cart or during the path of the checkout can be one of the biggest blunders you can leave behind. You should check if:
- The user can add the item to the cart and directly continue shopping
- The user can add the same item and check whether it is getting incremented in the shopping cart
- The shopping cart is updated immediately when the user makes a direct change to it
- The user can see the complete set of miscellaneous costs like packing and shipping charges
- The items in the cart remain when the user visits the website at a later time
- The user can easily add, increment, customize or delete items from the cart itself
- The user can find out the text box to enter the coupon code quickly in the checkout process
It is up to the testers to check for such inconsistencies in the checkout experience as a single mistake could easily frustrate your users. Apart from this, the testing should also include the security features of online payments. It is crucial to keep the payment process as secure as possible to ensure that the customer details as kept protected
Check the Mobile-Friendly Usage and Responsiveness
In a recent survey from Hitwise, it is found that the distribution of traffic between mobile phone and desktop users are at approximately 60% to 40% respectively. It is evident that the number of people who use mobile phones to search and shop is higher when compared to desktop users.
It is evident that if you do not optimize your website for mobile phone users, then you are practically losing out on more than half of your target audience or worse, leading them to your competitors.
The most important thing about using websites from mobile phones is to fit all the required features on the size of the mobile phone. The user shouldn’t have to scroll around or pinch around looking for the main options like adding to the cart or wish list or for choosing the colours, quantity, and size.
The testing team should check for performance and mobile responsiveness to ensure that the users feel ease at using the website in both desktop and mobile versions.
Optimizing the Product Page Information
There are a number of features in the product pages that the testers have to check without fail. Here are some of the must-check features.
- Product information
- The relevancy of the recommended products
- The number of products per page
- No duplicates in the products listed
- The working of the sorting and filtering options
- The ability to rate and leave reviews
- The ability to add products to wish list or shopping cart in a click
- The relevant results for keyword search inside the website
- The direct checkout process right from the product page
Testing the Holistic Website Experience
Apart from these testing, many other parameters make up the user experience. As we have already seen, the website loading speed is one of the deciding factors for users as well as for search engines. The SEO score of the website can be affected and your website can be pushed down the search results if your website’s loading speed is a bit higher.
Apart from this, the testers will also look for consistent database performance, any errors in pages, mismatching of meta descriptions, title tags and URL, the website uptime, the sharing through social media, the login experience, the chatbot and data transfer rate. These entire make up the website, and any issues in any of these could reduce the conversion rate and affect your revenue.
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